According to PayNXT360, social commerce market in United States is expected to grow by 14.4% on annual basis to reach US$114,708.0 million in 2026. The social commerce market in the country experienc...
According to PayNXT360, social commerce market in United States is expected to grow by 14.4% on annual basis to reach US$114,708.0 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 18.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.4% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 100,228.5 million to approximately USD 188,353.9 million. Key trends and drivers 1. Move checkout closer to content • In the United States, social commerce is shifting from a referral model to an in-platform transaction model. TikTok Shop is adding more of the retail stack inside the app, including gift cards, Venmo checkout, longer holiday return windows, and large-scale drop-off coverage. YouTube is moving in the same direction: it has expanded Shopping through Shopify and said it wants viewers to complete purchases without leaving the app. U.S.-visible examples already show this shift in practice, including H&M’s debut on TikTok Shop, Omaha Steaks’ TikTok Shop rollout, and YouTube’s use of creator-led product recommendations as a shopping entry point. • The driver is structural rather than promotional. U.S. retail is already digital at scale, so platforms no longer need to stop at product discovery; they can aim to capture transactions as well. That fits a broader retail environment where e-commerce remains embedded in consumer purchasing behavior, and it also aligns with platform efforts to connect content, payment, and fulfillment signals, as well as post-purchase steps, more closely. Pinterest’s recent product work around “stock nearby” and “Where-to-Buy” links points in the same direction: social and visual platforms are trying to behave more like retail interfaces, not just media channels. • This trend is likely to intensify. In the U.S., more social commerce activity will shift from “click out to site” journeys toward platform-native storefronts, creator-tagged products, and retail workflows that more closely resemble marketplace behavior. That will matter most in categories where content can shorten evaluation time, but it will also pull larger retailers into the channel because the operational gap between a social post and a completed order is narrowing. 2. Turn creators into a repeatable sales channel • In the U.S., creators are being built into the selling model, not just the marketing plan. YouTube has expanded its Shopping affiliate program with Shopify so more merchants can be tagged directly in creator content. TikTok Shop’s U.S. holiday activity shows the same pattern through creator affiliates, shoppable videos and livestreams, including creator-led LIVE events such as Kim Kardashian’s holiday stream. The role of the creator is therefore shifting from endorsement to ongoing storefront, affiliate and live-selling operator. • The main driver is that creators reduce friction in product explanation. In categories where consumers want to see use, fit, routine, comparison, or demonstration, a creator does more than create awareness; they help the consumer complete the decision. Platforms are reinforcing that behavior with affiliate infrastructure, merchant tagging and in-app buying. YouTube’s product roadmap explicitly ties shopping to trusted creator recommendations, which shows that the platform sees creator credibility as part of the transaction path. • This will become more systematic. U.S. brands are likely to move from one-off influencer campaigns toward tiered creator programs with affiliate rules, content standards, live-selling calendars and category-specific creator rosters. Budgeting will also change: some spending that historically sat in brand media or paid social will move into creator commerce, as creators will be judged not only on reach but also on sell-through and repeatability. 3. Expand social commerce beyond impulse categories • U.S. social commerce is broadening beyond beauty-led impulse buying into more planned and practical purchases. TikTok Shop’s recent U.S. activity spans fashion, food, home-related items and gifting moments; examples include H&M in apparel and Omaha Steaks in food. TikTok’s holiday shopping activity also highlighted category breadth across fashion, beauty, kitchen and home, decor, food, books and luxury resale. On Pinterest, the shopping journey is framed around ideas like office outfits or pantry projects rather than a single SKU, which is another sign that social commerce is moving toward intent-based shopping rather than just trend chasing. • The driver is the format itself. Short videos, livestreaming, and visual search work well not only for “viral” products but also for products that need context, styling, demonstration, or seasonal framing. That aligns with U.S. retail patterns, where consumers shop around occasions, routines and home projects as much as they do around individual products. Platforms are responding by organizing commerce around use cases, themes and decision journeys rather than static catalog exposure. • The U.S. category mix should continue to widen. Social commerce will remain strong in beauty and fashion, but it is likely to gain more relevance in food, home, seasonal gifting, wellness and other categories where content can explain use and reduce hesitation. That broadening matters for senior executives because it changes social commerce from a niche growth lever into a channel that can influence multiple merchandising teams, not only digital marketing. 4. Build trust, compliance and channel resilience into the operating model • In the United States, participation in social commerce now requires more governance. The FTC’s current guidance continues to apply endorsement rules to social media and influencer marketing, and the agency has recently warned companies about potential violations of the Consumer Review Rule. The FDA has also said that undisclosed paid influencer promotion and social media advertising are making it harder for consumers to distinguish between evidence-based information and promotion in regulated categories. This means social commerce is no longer only a growth question; it is also a disclosure, review-integrity and category-risk question. • U.S. regulatory pressure is now combining with platform-specific risk. TikTok’s U.S. operating structure remained tied to deal negotiations, ownership restructuring and litigation through 2025 and early 2026, even as a new joint-venture framework was announced. For merchants and brand teams, that creates a second layer of operational planning: they must manage not only content and conversion, but also platform concentration risk. In the U.S. market, that is pushing social sellers to think in terms of redundancy across TikTok, YouTube and other channels rather than dependence on a single platform. • This trend should intensify, not fade. U.S. operators will need tighter creator contracts, stronger disclosure controls, cleaner review practices, more disciplined category governance and clearer contingency plans across platforms. The winners are likely to be brands and marketplaces that treat social commerce as a governed retail channel with legal, risk and operations ownership, not as an extension of social media marketing alone. Competitive Landscape Over the next 2–4 years, the market is likely to become harder for mid-tier generalists and more favorable for two groups: scaled platforms that can combine creators with native commerce tools, and specialists that solve a narrow problem better than platforms do. TikTok’s regulatory path in the U.S., YouTube’s move toward frictionless in-app buying, and Pinterest’s push to strengthen shopping relevance will shape the next phase of rivalry. Current State of the Market • Compete on control of the transaction, not only reach: In the United States, social commerce is no longer defined only by traffic generation. Competition centers on who can keep discovery, creator influence, checkout, and post-purchase activity within the same ecosystem. TikTok Shop is pushing this most directly in the U.S. with broader merchant participation and checkout features, while YouTube is building toward in-app purchasing tied to creator recommendations. Pinterest remains in the field, but its position is more discovery-led and is under pressure from larger platforms competing for shopping and ad budgets. Key Players and New Entrants • Separate platform scale from specialist challengers: The leading platforms are TikTok Shop, YouTube Shopping and Pinterest. Around them, a second layer of specialist players is gaining relevance: Whatnot in live shopping, LTK in creator-led retail and ShopMy in creator commerce infrastructure. These firms are not replacing the largest platforms, but they are taking control of parts of the value chain, such as affiliate conversion, creator storefronts and live-selling formats. Recent funding rounds for Whatnot and ShopMy show that investors still see room for U.S. challengers built around creator commerce rather than general social networking. Recent Launches, Mergers, and Acquisitions • Use partnerships and platform restructuring to change position: Recent moves have been led more by launches and partnerships than by large U.S. platform acquisitions. TikTok Shop added major brands such as H&M, Samsung and Omaha Steaks in the U.S., while LTK partnered with Warner Horizon’s The Bachelor franchise, and Pinterest began distributing LTK creator content. On the corporate side, the most important structural event has been TikTok’s U.S. joint venture agreement, because the platform's continuity affects where merchants and creators invest effort. This report provides a detailed data-centric analysis of the social commerce sector in United States, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in United States. Below is a summary of key market segments: United States Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 United States Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • United States Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • United States Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • United States Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • United States Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • United States Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • United States Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • United States Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • United States Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025 --By Age --By Income Level --By Gender • United States Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in United States: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this report, featuring United States’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in United States. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. United States Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 United States Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 United States Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 United States Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. United States Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 United States Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 United States Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 United States Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 United States Social Commerce Market Share Analysis by Key Players 4. United States Social Commerce Market Size and Forecast by Location 4.1 United States Social Commerce Market Share by Location (%), 2022-2031 4.2 United States Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 United States Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. United States Social Commerce Market Size and Forecast by Product Categories 5.1 United States Social Commerce Market Share by Product Categories (%), 2025 5.2 United States Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 United States Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 United States Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 United States Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 United States Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 United States Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 United States Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. United States Social Commerce Market Size and Forecast by End Use Segment 6.1 United States Social Commerce Market Share by End Use Segment (%), 2025 6.2 United States Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 United States Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 United States Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. United States Social Commerce Market Size and Forecast by End Use Device 7.1 United States Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 United States Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 United States Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. United States Social Commerce Market Size and Forecast by Cities 8.1 United States Social Commerce Market Share by Cities (%), 2025 8.2 United States Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 United States Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 United States Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. United States Social Commerce Market Size and Forecast by Payment Method 9.1 United States Social Commerce Market Share by Payment Method (%), 2025 9.2 United States Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 United States Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 United States Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. United States Social Commerce Market Size and Forecast by Platforms 10.1 United States Social Commerce Market Share by Platforms Method (%), 2025 10.2 United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 United States Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. United States Social Commerce Market Size and Forecast by Contents 11.1 United States Social Commerce Market Share by Contents (%), 2025 11.2 United States Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 United States Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 United States Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 United States Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. United States Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 United States Social Commerce by Spend Share by Age Group, 2025 12.2 United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 United States Social Commerce Share by Income Level, 2025 12.7 United States Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: United States Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: United States Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: United States Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: United States Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: United States Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: United States Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: United States Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: United States Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: United States Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: United States Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: United States Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: United States Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: United States Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: United States Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: United States Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: United States Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: United States Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: United States Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: United States Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: United States Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: United States Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: United States Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: United States Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: United States Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: United States Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: United States Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: United States Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: United States Social Commerce Market Share by Location (%), 2022-2031 Figure 10: United States Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: United States Social Commerce Market Share by Product Categories (%), 2025 Figure 13: United States Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: United States Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: United States Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: United States Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: United States Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: United States Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: United States Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: United States Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: United States Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: United States Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: United States Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: United States Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: United States Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: United States Social Commerce Market Share by Payment Method (%), 2025 Figure 32: United States Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: United States Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: United States Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: United States Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: United States Social Commerce Market Share by Contents (%), 2025 Figure 46: United States Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: United States Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: United States Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: United States Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: United States Social Commerce by Share by Age Group (%), 2025 Figure 52: United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: United States Social Commerce Share by Income Level (%), 2025 Figure 57: United States Social Commerce Share by Gender (%), 2025
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